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SAYING ‘FUCK IT’ HELPS. IT REALLY DOES. 

John & Gaia have been running Fuck It Retreats in Italy for 10 years.  They wrote the international bestselling Fuck It books.
They live with their sons near the beach in Italy – spending their time walking on the beach and helping people around the world find freedom through a brilliant profanity.

WELCOME TO THE WORLD OF F**K IT

(CLICK ARROWS FOR MORE…)

We are John & Gaia. We said ‘F**k It’ to our careers in London and escaped to Italy in 2004.

We led our first F**k It Retreat in 2005.

We then wrote the bestselling F**K IT BOOKS (600,000 sold in 25 languages).

We have 1 million followers on Facebook.

All because… F**K IT HELPS… It really does. Saying F**k It relaxes us, helps us let go, do more what we please and feel more free.

Just say it now, to something that’s bothering you or causing you pain… And feel the RELEASE and the FREEDOM.

F**K IT, COME TO ITALY FOR A RETREAT

HOW F**K IT ARE YOU?

FANCY A FREE F**K IT E-BOOK?

F**K IT, DO AN eCOURSE FROM ANYWHERE IN THE UNIVERSE

THE BESTSELLING F**K IT BOOK – 500,000 AND COUNTING

NEWS of a NEW IDEA

THE F**K IT SYSTEM

This will be a retreat, and more, in 2018…

F**K IT, SOMETIMES YOU JUST NEED 1-TO-1 HELP

Some Popular F**k It Videos for Your Delectation

The Original F**k It Video

About ‘F**k It’ being a spiritual way – we created this video for the release of the first book back in 2008.

It gained half a million views pretty quickly.

The Current F**k It Book

This is for the book ‘F**k It – Do What You Love’.

It’s a message from aliens to humankind – encouraging us to do what we love.

 

Shocking F**k It Retreats Video

We still get complaints about this one – it features our boys (eight at the time) talking about how tough life is and how ‘F**k It helps you survive.

 

‘Face Your Fear’ Video

This is an extract from the ‘F**k It Therapy’ book, set to one of John’s F**k It tracks.

We all get scared, this is how F**k It can work around that fear.

 

The F**k It Blogs

How to Slow Down during this Speedy Week

How are you doing - a few days before Christmas? It's a funny old period - usually so RUSHED before Turkey Day - it's a real Speedy Week. And then a series of empty days. If only we could scoop some of the time from after Christmas and apply it to this week. So, I was...

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Nico Rosberg’s F**k It Moment

So Nico Rosberg has retired from Formula 1 - just 5 days after becoming world champion. It was a shock to most people. And I listened carefully to what he said when he announced it - "I've decided to follow my heart and that's what my heart tells me." And... "It just...

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Is Donald Trump a Positive Pig?

I've been thinking a lot about positivity recently. And about Mr. Trump (like we all have). And whatever you think of him, you have to take your (baseball) hat off to him for his optimism and self-confidence. It seems that nothing could knock that man, or dent his...

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Something You’ll Suddenly Start Noticing

  Don't you just love those things that you hadn't noticed before, then someone mentions it, and you notice it all the time? This might be one of those.  Well, in truth, I've only shared this observation with Gaia, and she's not yet confirmed its universal...

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Are You Stupid?

Yesterday, I was doing the washing-up after dinner and picked up (and washed) the lid of an ice-cream carton (you know what a gooey mess that can be), as I thought it was finished and I could then drop it into the plastic recycling. Twenty minutes later, as I'm...

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Wish You Were Here

I’ve always had a bit of a problem with the concept of postcards. As well as the somewhat insincere sentiment of ‘Wish You Were Here’… (to which the just response should be ‘Well Why the F**k Didn’t You Ask Me To Come In The First Place Then, Eh?’), what’s with our...

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Doing What You Love is Easier Than You Think

This is the third blog post in the series of How to Do What You Love (and how important it is). In our last blog post, we learnt from a 93-year-old, that the key to a long (and happy) life is simple … DO WHAT YOU WANT. In fact, this simple invitation can help overcome...

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Four Words to Help You Live to 93

This is the second blog post in the series of How to Do What You Love (and how important it is). This little documentary film is based on the Four-Word-Advice that a 93-year-old gave to the protagonist when he was younger. YOU JUST HAVE TO WATCH THIS FILM - (it’s...

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Hate Your Job? You’re Not Alone

A recent Gallup poll showed that only 30% of the workforce in the U.S. like their job - ‘like’ defined as being ‘engaged’ and ‘enthusiastic.’ So that means 70% weren’t engaged – ie. not enjoying their jobs. And how long do we all spend working? YIKES! In our latest...

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How to Meditate Anywhere

I'm waiting in the queue for a teacher at one of our boys' school's parents' evening. 40 minutes so far and counting (it'll be at least another 40 mins I reckon). I use the word 'queue' (very) lightly too as we are in Italy, where you arrive at a 'queue' and have to...

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How Fuck It Helps Cultivate SUNDAY MIND

SAYING F**K IT & CULTIVATING SUNDAY MIND So, it's Sunday, The Archers is on in the background, the roast is on (oh, I wish). F**k It Helps Pt. III is - HOW TO CULTIVATE SUNDAY MIND WITH F**K IT OR HOW F**K IT HELPS WITH RELAXING, FREEING UP AND BEING MORE PRESENT...

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How F**k It Helps You Do What You Fancy

You may never have been aware of this, but it’s very likely that there are two currents that run beneath your life: 1. Your desire to be free and do what you like in life. 2. Your desire to be approved of by others. Do you agree?  It’s the case for me, for sure.  I...

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