SAYING ‘FUCK IT’ HELPS. IT REALLY DOES.
John & Gaia have been running Fuck It Retreats in Italy for 10 years. They wrote the international bestselling Fuck It books.
They live with their sons near the beach in Italy – spending their time walking on the beach and helping people around the world find freedom through a brilliant profanity.
WELCOME TO THE WORLD OF F**K IT
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We are John & Gaia. We said ‘F**k It’ to our careers in London and escaped to Italy in 2004.
We led our first F**k It Retreat in 2005.
We then wrote the bestselling F**K IT BOOKS (600,000 sold in 25 languages).
We have 1 million followers on Facebook.
All because… F**K IT HELPS… It really does. Saying F**k It relaxes us, helps us let go, do more what we please and feel more free.
Just say it now, to something that’s bothering you or causing you pain… And feel the RELEASE and the FREEDOM.
Some Popular F**k It Videos for Your Delectation
The Original F**k It Video
About ‘F**k It’ being a spiritual way – we created this video for the release of the first book back in 2008.
It gained half a million views pretty quickly.
The Current F**k It Book
This is for the book ‘F**k It – Do What You Love’.
It’s a message from aliens to humankind – encouraging us to do what we love.
Shocking F**k It Retreats Video
We still get complaints about this one – it features our boys (eight at the time) talking about how tough life is and how ‘F**k It helps you survive.
‘Face Your Fear’ Video
This is an extract from the ‘F**k It Therapy’ book, set to one of John’s F**k It tracks.
We all get scared, this is how F**k It can work around that fear.
The F**k It Blogs
I’ve always had a bit of a problem with the concept of postcards. As well as the somewhat insincere sentiment of ‘Wish You Were Here’… (to which the just response should be ‘Well Why the F**k Didn’t You Ask Me To Come In The First Place Then, Eh?’), what’s with our...read more
This is the third blog post in the series of How to Do What You Love (and how important it is). In our last blog post, we learnt from a 93-year-old, that the key to a long (and happy) life is simple … DO WHAT YOU WANT. In fact, this simple invitation can help overcome...read more
This is the second blog post in the series of How to Do What You Love (and how important it is). This little documentary film is based on the Four-Word-Advice that a 93-year-old gave to the protagonist when he was younger. YOU JUST HAVE TO WATCH THIS FILM - (it’s...read more
A recent Gallup poll showed that only 30% of the workforce in the U.S. like their job - ‘like’ defined as being ‘engaged’ and ‘enthusiastic.’ So that means 70% weren’t engaged – ie. not enjoying their jobs. And how long do we all spend working? YIKES! In our latest...read more
I'm waiting in the queue for a teacher at one of our boys' school's parents' evening. 40 minutes so far and counting (it'll be at least another 40 mins I reckon). I use the word 'queue' (very) lightly too as we are in Italy, where you arrive at a 'queue' and have to...read more
SAYING F**K IT & CULTIVATING SUNDAY MIND So, it's Sunday, The Archers is on in the background, the roast is on (oh, I wish). F**k It Helps Pt. III is - HOW TO CULTIVATE SUNDAY MIND WITH F**K IT OR HOW F**K IT HELPS WITH RELAXING, FREEING UP AND BEING MORE PRESENT...read more
You may never have been aware of this, but it’s very likely that there are two currents that run beneath your life: 1. Your desire to be free and do what you like in life. 2. Your desire to be approved of by others. Do you agree? It’s the case for me, for sure. I...read more
Here’s a truism that may not surprise you – You tend not to get stressed about things you don’t care about. - You wouldn’t get anxious about an interview if you didn’t care whether you got the job. - You wouldn’t stress about being late for an appointment if you...read more
Here we are, your F**k It Guides, with some F**k It tips for couples. (Not, as some of you might have misread that - ‘F**kin’ for Couples’). This is a very personal take. This is what works for us, John & Gaia. We don’t have the ‘perfect relationship’ as some...read more