SAYING 'FUCK IT' HELPS. IT REALLY DOES.
John & Gaia have been running Fuck It Retreats in Italy for 10 years. They wrote the international bestselling Fuck It books.
They live with their sons near the beach in Italy - spending their time walking on the beach and helping people around the world find freedom through a brilliant profanity.
WELCOME TO THE WORLD OF F**K IT
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We are John & Gaia. We said 'F**k It' to our careers in London and escaped to Italy in 2004.
We led our first F**k It Retreat in 2005.
We then wrote the bestselling F**K IT BOOKS (600,000 sold in 25 languages).
We have 1 million followers on Facebook.
All because... F**K IT HELPS... It really does. Saying F**k It relaxes us, helps us let go, do more what we please and feel more free.
Just say it now, to something that's bothering you or causing you pain... And feel the RELEASE and the FREEDOM.
Some Popular F**k It Videos for Your Delectation
The Original F**k It Video
About 'F**k It' being a spiritual way - we created this video for the release of the first book back in 2008.
It gained half a million views pretty quickly.
The Current F**k It Book
This is for the book 'F**k It - Do What You Love'.
It's a message from aliens to humankind - encouraging us to do what we love.
Shocking F**k It Retreats Video
We still get complaints about this one - it features our boys (eight at the time) talking about how tough life is and how 'F**k It helps you survive.
'Face Your Fear' Video
This is an extract from the 'F**k It Therapy' book, set to one of John's F**k It tracks.
We all get scared, this is how F**k It can work around that fear.
The F**k It Blogs
Don't you just love those things that you hadn't noticed before, then someone mentions it, and you notice it all the time?This might be one of those. Well, in truth, I've only shared this observation with Gaia, and she's not yet confirmed its universal...read more
Yesterday, I was doing the washing-up after dinner and picked up (and washed) the lid of an ice-cream carton (you know what a gooey mess that can be), as I thought it was finished and I could then drop it into the plastic recycling.Twenty minutes later, as I'm sitting...read more
I’ve always had a bit of a problem with the concept of postcards. As well as the somewhat insincere sentiment of ‘Wish You Were Here’… (to which the just response should be ‘Well Why the F**k Didn’t You Ask Me To Come In The First Place Then, Eh?’), what’s with our...read more
This is the third blog post in the series of How to Do What You Love (and how important it is).In our last blog post, we learnt from a 93-year-old, that the key to a long (and happy) life is simple … DO WHAT YOU WANT.In fact, this simple invitation can help overcome...read more
This is the second blog post in the series of How to Do What You Love (and how important it is). This little documentary film is based on the Four-Word-Advice that a 93-year-old gave to the protagonist when he was younger.YOU JUST HAVE TO WATCH THIS FILM - (it’s about...read more
A recent Gallup poll showed that only 30% of the workforce in the U.S. like their job - ‘like’ defined as being ‘engaged’ and ‘enthusiastic.’ So that means 70% weren’t engaged – ie. not enjoying their jobs.And how long do we all spend working?YIKES!In our latest book...read more